There is no doubt that ranking above Google is mandatory. But what if you don’t know the SEO tips and tricks that will make your web business website better? If you lose clicks, you’re likely to miss a sale.

Whether you’re just starting to create a new website or upgrading an existing website, this complete guide provides helpful tactical tips for enhancing your SEO game.

It is not enough to get to the first page right now. You must rank 1st.

seo for ecommerce business

If you’ve been paying attention for the last ten years (or even the last few sentences), you’ve noticed the movement of e-commerce companies that actually have their own SEO strategies. Whether it’s technical SEO, meta-improvement, or opting for off-line support, online companies move away from traditional marketing trends and instead choose to target consumers online with what excites them.

In addition you should always use every option to increase your click speed to the SERPs. Why? This study on Infront Webworks takes an in-depth look at the average click-through rate based on your position on the first page of Google.

1. Keyword Research

Every 60 seconds, 700,000 Google searches are performed. There’s a lot of it. And do you want to hear something even crazier? The average consumer processes 100,500 digital words every day. So how does all this information ensure that customers find you on search engines?

To reach consumers, you need to start with a targeted keyword list.

As you might expect, creating keyword lists is a must for getting a new customer or preparing your site. I admit that I’m very pleased that the keywords have passed, and I fully support the terms in the long-tailed keywords and rewrite the high-quality content around those long terms.

When analyzing her 3,000 keywords, Glenn Gabe noted that 7% of all keywords were key terms and 93% were long-tailed keywords.

Now you’re probably wondering: what’s the difference between keywords and keywords with long tails?

Head terms (or short tail) are keywords most commonly used by search engines. These are usually shorter, usually 0-26 characters. For example “sheets” could be a key term.

Good conditions can cause a lot of traffic, but not necessarily transform traffic.

Long-tail keywords are longer (26-40 characters) and typically more specific versions. For example, “sheets that cool you”. Although long-tail keywords increase traffic and impressions, I see more clicks and conversions than the title.

2. Site Architecture

E-Commerce Trademarks, Listen: If you’ve been looking for an excuse to update your website, this may be it. Website architecture (or how you organize your website) is crucial for all e-commerce websites. Largely due to the fact that most e-commerce websites have millions of product pages, rich snippets & schema plugin.

Website architecture allows you to map how a user navigates through your website. As a website owner, you want the user to be able to quickly identify the main pages and the links between the pages.

Go through this mind map process before creating a navigation and website structure.

Step 1: Ask yourself these questions:

What search queries do consumers use before reaching your site?

What search queries do consumers use during your site?

Which pages on your site traffic the most?

What are your main landing pages?

Step 2: Decide if you want to add a drop-down menu to the navigation bar.

Step 3: Use your main keyword terms to decide what you want to name for your categories. I would recommend using this keyword in your page’s title, header, and adding it to the top 200-word paragraph.

Step 4: If you use filters, pay attention to your URL parameters. Funky URL parameters can cause duplicate content.

Step 5: Add crumbs to product pages to give users and search engines another way to see where your product fits on your site. Another cool thing about scrap? Sometimes Google will display your scrap instead of your URL.

3. Look at What You’re Already Ranking for

You know that keywords matter. But are there any quick gains you can make to your e-commerce SEO strategy by leaps and bounds?

Look and see what they already put, specifically the keywords on page 2. Often adding this keyword to the title tag is enough to move it from one page to another.

4. Write SEO-Optimized Product Descriptions

John Frigo of My Supplement Store believes that “vendors looking to improve the rankings of their company’s websites need to create high-quality product descriptions.”

“Over 90% of the product descriptions I describe are absolute rubbish, often copying and pasting a list or description of manufacturers, which is not only terrible for duplicate content and SEO, but also doesn’t give your buyers a good shopping experience.”

5. Don’t Neglect Category Page Optimization

You probably spend a lot of your SEO time optimizing product payments. These are URLs that cost a lot of money, right?

Often people who are still traveling aren’t sure what they want, and you see that a lot of users are looking for something a little vague instead of a product-specific product or model (like the best pendulum).

By achieving higher rankings for your collections, you will avoid directing some traffic to a page that is exhausted or no longer available. It’s a dynamic, ever-changing product group that can be customized every time for the best experience

Sometimes people look for very specific niche phrases and have collections that can create great user experiences and quick wins on scoreboards – e.g. living room blue and gold wallpaper.

6. Think About E.A.T Guidelines

Experience: Is the author an expert on this topic?

Authority: Has the site written about this before?

Trust: Do people trust this site at all?

The last three algorithms launched by Google are related to end-user (client) security. They want to subscribe to fraudulent websites, fake news and dangerous content.

This means that all e-commerce sites are controlled by Google and in Google’s eyes you are guilty until proven innocent. In other words, you need to prove to Google and your site visitors that you’re a real business.


Make sure your SEO efforts match your brand [because] the dissonance between pure SEO optimization and brand considerations can create an ugly experience for your clients.

Your SEO (copy on the page, internal links, navigation elements) must go along with your brand (storytelling, use of product images, content) to create synergies for your store.