The world is rapidly shifting and so is Google algorithm. You will not even come to know and the required SEO techniques will get altered. Google never depends upon the same SEO techniques to work. It changes the method quite often which can affect your ranking vigorously. You need to know latest Google methods for avoiding any penalty and keeping your website listed in the topmost results.
Why Do You Need SEO For Your Website?
It is implied that SEO techniques can help your website to rank better and fetch you more traffic. However, it requires a huge investment and time to make your dream come true. Here we have collected some of the most effective SEO tips that can channelize organic traffic to your website and make your business work effectively better.
Best SEO Technique For Better Business Rankings –
● Create A Better User Experience
Never try to include anything random on your website for the sake of content creation. Everything you include should be original, worthwhile and relevant. Also, keep it interesting and comprehensive at the same time. Target keyword and use proper images that your audience can understand everything quite well. If a particular user is spending more time on your website, Google immediately understands that your website has something genuine in it. Therefore, it automatically gets selected in the topmost result. In order to improve the User experience, use videos and unique images.
● Create Comprehensive Post
Maximum of the users on Google have a very basic understanding for English. If you are going to integrate content in Shakespearean language, it is not going to get much attention. Therefore, use very simple and basic English for enhancing the content readability. Do not use more than 20 words in a single line and every paragraph should be less than 150 words all together. Keeping short sentences and medium-sized paragraphs help in creating user attention. Short and medium-sized is sentences easy to understand. Using Bullet points further results in compelling delivery.
● Improve Page Design
If you have been using an outdated graphic design and providing not so happy User experience, your website is going to have a tough time in getting better ranking. Now days, people particularly rely on visual aids, maps, cliparts, heat maps and graphical representation of content for grabbing more attention.
● Use Google Optimize
Apart from using the best SEO techniques for better ranking, use Google Analytics for a better customer engagement. Google optimizes your website by enhancing user engagement and deploying advanced technique model. You can leverage your business by using Google optimizer that Encounters web complexities effortlessly.
● User Testing
Apart from using Google Analytics for finding out the exact flaws, you must also go for genuine user testing. Human insights would help you to know what exactly your website lacks and how worthwhile experience does it deliver to the audience. There must be detailed videos for better user interaction.
● Web Load Speed
Loading time of the website is also an important ranking factor according to Google algorithm. Your website should be fast forward and easy to access online. People are never going to wait for viewing a particular website. Henceforth, you must take page speed test and accelerate website responsiveness. Google always takes a note which website loads faster. Also, according to a survey, it has been noted that 80% of the website who created trouble for the users in accessing the content never got sufficient traffic. You need to reduce the server response time, enable browser calcium and compress the image size up to 40%.
● Integrate voice search
Nobody is interested in typing the content for viewing the search result. 50% of the websites that receive better ranking on Google has integrated voice search facility. If you think that voice search is not important, imagine why Amazon Alexi, Siri and Google home have been flourishing so well in the market.
● Use Long Tail Keywords
Creating an SEO friendly content that revolves around long tail keyword can enhance overall chances of your ranking. You need to generate a content that has 2% keyword density. Long tail keyword generally comprise of more than three words. Also, they come up in questionnaire form which users generally tend to type on Google. For instance -” how to rank better”, how to sleep, how to get employed etc.
Final Words
Make use of structured data and keep tracking the latest SEO techniques for better results. Instead of using many keywords in a single topic, choose to create many topics having genuine keywords. After all, you cannot expect your website to do well by using expressive keyword all the time. For the rest, use a combination of expert help and advice to rank better.