Most business owners understand or think they understand the importance of SEO. They know that search engine optimization is crucial to their business. They are aware that with the right SEO techniques, the online visibility of their website will improve.
But, as a business owner, do you really know why you need SEO for your business? Do you understand the implications of using SEO in promoting your brand online? Let me tell you 9 reasons why SEO is an absolute necessity for your business.
Reason 1: Increase in organic traffic
Organic traffic comes directly from online visitors who use search engines to find what they need. Aside from that, according to imForza, about 93% of online customer experiences begin with a search engine inquiry. When they enter a specific query in search engines such as Google, they can get a list of websites that they can visit. The most relevant, up-to-date, and quality website often ranks first in the list.
SEO aims to put your website at the top of that list. When your website is on the first page of the search results, your users will most likely visit your website. As per HubSpot, about 75% of online users do not even go past the first page.
Reason 2: Huge impact on customer’s decision-making
According to Search South, about 50% of search engine queries are longer than 4 words. This means that customers are looking for something specific. It also often means that they are interested in buying the product or engaging the service since they want more accurate details.
Since this is the case, SEO can have a huge impact on how customers make their decisions. If your website has a good SEO ranking, there is a high chance that they will be buying your products or seeking your services.
Reason 3: Better user experience
Search engines such as Google love those websites that offer good user experience to their online visitors. As a result, these websites often rank higher in the search engine results pages.
If you want your website to be more visible online, you should aim to create a better user experience for your visitors when they visit your page. You can do so with different SEO techniques. Providing a better user experience covers a lot of things. From good page load speed to quality content, SEO ensures that everything is good to propel your website to a higher ranking.
Reason 4: Establishing the credibility of your brand
What do you feel when you read an article that is full of spelling errors or grammar mistakes? How does reading a long block of text make you feel? Do you trust a website that has too many links that lead to nowhere?
Your answers are often similar to what your users feel. If the website they are visiting is full of broken links, grammar mistakes, and spelling errors, they question the credibility of the site. This affects your ranking in the search engines.
You need your website to be credible in the eyes of your online users. SEO can help establish the credibility of your brand.
Reason 5: Gaining a competitive edge
When you employ applicable SEO techniques to your website, you gain a competitive edge over your competitors. You get to benefit from the results of a higher search engine ranking, good reputation, and more.
Gaining a competitive advantage is one of the reasons why your business needs SEO. Of course, you want to gain a huge online market share. This way, potential customers will engage your company for products or services they need. They will stick to you and will not go to your competitors.
Reason 6: Increase in conversion rates
SEO can help increase the number of online users who visit your website. At times, they may even stay for a long period on your page. When you have a lot of online users interested in what you are offering, they are most likely to buy your products or services. As a result, they end up being your loyal customers.
With SEO, there is an increase in conversion rates. This is because many potential customers now know and are familiar with your brand. Sales numbers will rise. When this happens, your profits also rise and your business grows.
Reason 7: Cost-effective marketing strategy
Unlike traditional marketing strategies, SEO proves to be a more cost-effective strategy. These other strategies need you to shell out more money. But, at times, they do not give you the results you desire. Even if you add more budget to those strategies, your statistics are still the same. Your efforts and resources may go to waste.
With SEO, you market your brand more cost-effectively. Take note that there are already a lot of Internet users around the globe. As of writing, there are about 4.3 billion Internet users worldwide.
By making sure that your website has quality content and more, you can widen your reach to your target audience. As a result, more prospects will find your brand interesting. They may even be one of your loyal customers.
Reason 8: Measurable and quantifiable
SEO makes use of data and statistics. They are measurable and quantifiable. You get to see how the strategy is faring—whether it is giving you good results or not. When such a strategy is working, you can proceed with it. You can even add more funding. But, when it is not working, you can think of an alternative solution or strategy as a replacement.
Of course, you need to make sure that you understand the SEO data and statistics you are seeing. It will be best to learn how these sets of information work. Hiring an SEO team will also be beneficial to your business.
Reason 9: Long-term strategy
Implementing SEO is a long-term strategy. This means that you have a strategy in place for the years to come. You do not have to worry about what other strategies you might need for the next month or year.
With a long-term strategy, the cost that you allocate for marketing will also be lesser. Your business grows without you having to make a lot of changes. These changes can make your business incur various costs.
Indeed, SEO, or Search Engine Optimization, is an integral tool for any business nowadays. All in all, it helps your business grow and expand. SEO takes care of the little details of promoting your brand online while you await the results of the bigger picture.
I am hopeful that these 9 reasons are compelling enough to make you think about your SEO strategy. Are you implementing it wisely and making the most out of it?