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When we talk about content, we know it is the king. However, it is imperative for it to rule equally. Content gives life to any subject that we generally talk or discuss. The important factor is to make the content visible to the world. Today, due to the internet age, there is so much content floating on various websites and otherwise, that it becomes difficult to sustain for a very long time. The ongoing and ever-growing competition is becoming stiffer by the day. To make your content visible, you need to apply certain science that will help it grow. In this new age, it is Search Engine Optimization (SEO) that is ruling the roost, which helps the content floating on the internet get more views by the readers/viewers.

What is SEO?

Search Engine Optimization (SEO) is a set of rules that can be followed to optimize your content and thus improve their search engine rankings. Additionally, it is a great way to increase the quality of your website/content by making it more user-friendly, easier and faster to navigate. A framework has a set of rules or guidelines along with a number of stages and set of controls.

Why is SEO Important?

Nowadays, you can see the same content floating everywhere by numerous owners. In this case, SEO comes as a savior. It is important to know SEO these days because of the following reasons-

• Most search engine users most likely choose one of the top five suggestions in the result page so with SEO; it becomes easier to actually get a good amount of viewership/readership. It will help you a good rank among uncountable searches.

Search Engine Optimization is not just about being a search engine optimizer but great SEO practices improve the user experience and usability of a website.

• User’s trusts search engines and only look for the websites or content that exists on the very first page. Having your website/content on the very first page or top position increases the website’s credibility.

• Search Engine Optimization is also good for the social promotion of your website/content. People who find your content by searching on the top search engines like Google or Yahoo or Bing are likely to promote it on Facebook, Twitter, Google+, LinkedIn or any other social media asset.

• SEO helps in smooth running of a big website. Web sites with more than one author can benefit from Search Engine Optimization in a direct or indirect way.

• SEO puts you ahead in the competition. If two websites are selling the same product, SEO will help you gain importance as compared to the other.

Search Engine Optimization therefore is a very helpful tool only if a person understands it easily. Once you get a hang of it, it will help you get a good amount of viewership. An important aspect of SEO is making your website easy and fast for both users and search engine robots to understand. SEO helps the engines figure out what each page is all about, and how it will prove to be useful for the users.