If you are starting out your web business, your content marketing plan needs to be made for more traffic. Why? Well, the web space is a crowded place and the competition has become more than ever. In fact, one must renew the content marketing plan every year to get more engagement. If you are brainstorming on this subject and confused about how to start, leave it on us. Our key tactics will help you to get double the amount of traffic that you usually get in due time. Here is how to get started with it –
1. Create multiple landing pages
You will have to let go of ‘one-size-fits-all’ approach to excel in the digital world. Why? Well, it would not cut in the digital world. Customer segmentation is crucial so why just stop at one landing page? Instead, create more than one. As per the stats, the companies that have landing pages between 1-5 have seen 55% increase in traffic and leads. So better get going.
Infographics have an obvious impact, in fact, a massive one. Infographics can convey your thoughts in a better way and they get shared like crazy by the users. The bottom line is that they are the definite medium to getting more traffic. As per the stats, they get shared 3x more than other types of content. They are visually appealing, easy to understand and playful.
3. Ask your audience
The best way to generate viral content is to ask your audience what they want. Just writing 500 words a day won’t get you anywhere. If you can identify clearly what your readers want, then you can give them information that they like and that will reciprocate into more traffic. You can take help of pop-up surveys to start with. Besides that, you can also ask them over email or research what other bloggers are up to.
4. Do smart keyword research
It is one of the most crucial aspects of content marketing. Keywords should be researched to be effective. This way, your ideal audience will be able to reach you through them. You can start hunting for the right keywords using Google Keyword Planner. Once you have got the knack of Google Keyword Planner, you can move over to BuzzSumo to know which keywords are performing better in the search results and implement the relevant ones into your website. This is very important from the SEO point of view as the SEO title will show up in the Google search results.
5. Make your content interesting
The surest way to entice readers into reading your content or clicking on your page link to lure them with interesting titles. Creating enticing titles is a definite way to pull the readers in and thus get more traffic. Apart from that, keep the titles short and relevant. It is also important to include your keyword into the title for more impact and traffic. While writing the content, consider creating a listicle one or a list post. They usually get more hits than those with paragraphs. Also, keep your writing simple and error-free.