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70% of the people check out their social media account at least once every day. Due to the immense presence of people, many companies are giving utmost importance to social media for expanding their businesses. Whether it is a small firm or a big giant in any industry, you will see their advertisements rolling out quite often on social media platforms.

Today, in this article, we will show you how various social media platforms can be used for expanding your business across the globe. We will also see what the benefits of such move from the companies are.

Benefits of using social media for expanding business

1. Beating competitors: Through social media aggregators and many tools available online, you can check what your competitors are up to. In return, you can offer a better deal than them and take away the market share.

2. Offering what users want: With social media, you can ask people what they really are looking for in a particular section. This will also help you in getting more customers using your products.

3. Getting their feedback: Users would also love to see improvements in your product or many times would like to complain about something they didn’t like in your product. Through social media platforms, you can take their concerns and work on your product.

4. Advertise on social media: This is one of the best ways of expanding your business. You can advertise your brand in innovative ways to catch users’ attention. This kind of advertising is cheap and has a wide reach as well.

How to utilize different social media platforms for your businesses


The Facebook has a very powerful option of sharing content with which the chances of reaching out to people increases manifolds. There are a number of things you can do on Facebook to expand your business. You can let people know about your new product that has been launched recently. You can also share the major milestones that your company reached. This will make your product more famous in the community.


With the Hashtag feature, twitter is one of the best ways to advertise your brand. You have just 160 words to express your brand with a photo/video. You can tie up with a famous personality on twitter and ask him to promote your brand. Since celebrities have a wide fan following, there are chances of your product getting the trend on Twitter. You can let people know various offers that your company is offering in a particular region.


Create a 6-second video and post it on Vine. These 6 seconds can take the popularity of your brand to a level you cannot imagine. It is one of the best video sharing apps available today.