Marketing is a time-consuming affair. Most business owners don’t have the skills, knowledge, or the time needed to carry out effective campaigns. Needless to say, most companies forego DIY and embrace professional marketing services.
SEO and digital marketing are vastly popular fields. You’ll find hundreds of professionals at any given location. This makes the process of selecting these professionals quite challenging.
In this article, we explore a few tips and things to consider while hiring SEO professionals. This will help you save money and find the perfect fit for your company.
Most people mention costs last in such list articles, but we believe it is important to determine the cost first. It is easy to overspend if you don’t follow a strict marketing budget. Set a budget before you start looking for a marketing professional.
This will help you narrow down the list of professionals and ensure you don’t overpay for SEO services.
There are several ways to determine the average cost of SEO at your location. Most SEO companies charge between $500 to $1,000 per month or around $100 to $150 per hour for their services.
SEO can be very affordable in the long-term so it isn’t a bad idea to invest a little extra money in it at the beginning. Just keep an eye on the long-term SEO costs to ensure you’re not spending more than you need to.
There are some bad apples in the professional SEO community. They overcharge, make false promises, neglect active campaign, and can be careless. That’s why it is important to check the reputation of a professional or SEO company before you hire them.
This doesn’t require much effort. Just search for SEO companies serving your particular location or specializing in your niche. Shortlist companies/professionals with high star ratings and read their reviews on Google, Yelp, and other such platforms.
Read as many reviews as you can and make note of positives or negatives carefully. For example, if a review mentions a particular company delivers great results but has poor communication, take that into consideration.
You can also ask the professionals to provide referrals to past clients.
Experience is also an important deciding factor while searching for SEO professionals. Experienced professionals have an edge over newcomers because they know how to keep up with search engine changes.
Google upgrades its algorithm 500 to 600 times every year and small changes keep happening on a daily basis. An SEO professional who has lived through Panda, Penguin, RankBrain has a much better chance at keeping up with these changes.
Experience doesn’t always equal to the number of years spent in the field. For example, one professional will have 2 years in the field but might have 10 to 15 active SEO clients. Someone else will have 5 years in the field and only a couple of active accounts.
It is important to measure experience through the number of SEO cases the professional has handled.
This is a great way to spot scams and dishonesty. Unlike other marketing techniques, SEO is a very fluid strategy. It works organically with the search engine to bring in more visibility. Marketers can only control one aspect of the equation as the ranking depends entirely on the search engine.
Companies that promise first-page ranking within a specific period of time aren’t being entirely honest. SEO takes time and effort. You can never tell how long it will take for a website to rank high on specific keywords until you’re in the middle of the campaign.
Stay away from professionals who offer concrete promises. Choose experts who provide a strong strategy based on your particular requirements. They’re more likely to succeed.
Successful and professional SEO marketers are an active part of this community. They take the time to attend conferences, participate in discussions, publish content, etc. When you’re looking for experts for your marketing campaign, find people who are visible online.
The best way to do this is to check the company’s publication profile. Find professionals who have published on websites like Search Engine Journal, Search Engine Land, Search Engine Watch, Entrepreneur, INC, etc.
These individuals are most likely to keep up with the latest search engine changes and upgrades. They’re also more likely to come up with fresh insights and new strategies that will take you ahead of your competition.
You can read their content to determine just how knowledgeable and influential they are. This will help you make the best decision.
SEO is a long-term campaign that can span years. As long as you have a website, you will need an SEO expert to keep it visible. This means you need a marketing partner who will communicate well with you. Hridik IT Consulting Services will be provide technical support for SEO.
Here’s what you should look for:
• Multiple channels to communicate like phone, email, chatbox, social media, etc.
• Regular reports on active campaigns.
• Quick response to all correspondence.
• A dedicated account manager or contact person.
• Honest and open communication during a consultation.
• Straightforward pricing and quotes.
A smooth flow of communication will reduce your stress and allow you to trust your SEO expert.
Search engines keep evolving and the demands of customers keep changing. This means your SEO campaign must adapt to these changes regularly to ensure your website has a good ranking.
A website can slip in rankings quickly because most Google algorithms now operate in real time. More specifically; Google Penguin works in real time and is a part of the core algorithm. Its sole purpose is to down-rank websites that don’t live up to standards.
Look at what kind of maintenance packages SEO professionals offer before you decide to hire them. Check their rates and determine what kind of impact that might have on your marketing budget.
If you look into these factors, it will be easier to find a great professional that can take your online presence to the next level. It is also important to maintain a good relationship with the professional you choose in order to get consistent results.