Running a small business is a real challenge in this difficult time. Many companies closed their doors due to the COVID-19 outbreak. However, there is a silver lining for those who prevail; the market is there for the taking! Now is the time to use all resources at your disposal and attract as many customers as possible. One of the best approaches is to focus on local customers. No one wants to leave their homes, and if they have to, everyone prefers going to a local shop. It is close, quick, and safe! With that said, let’s see what the six most important benefits of local SEO for small businesses are and how you can use them to help your company flourish!
Local SEO is cheap, so you will save a lot of money on advertising
Local SEO was one of the most important SEO trends in 2020. Looking at the past is crucial because you can learn a lot about the most successful strategies during this challenging year. Those same strategies are your golden ticket for the next year as well.
Something that all companies tried to do was save money. Some decided to reduce paychecks, others fired employees, and some chose to raise their products’ prices. However, one of the best ways to save money is to focus on reducing expenses. With a little knowledge and research, you can improve your website local SEO:
● Open Google My Business account
● Ask regular customers to leave reviews on your website
● Work on creating articles and content focused on local events and stories
● Improve your local keywords and phrases
● Hone the “Locations” and “About Us” pages and add as many information as possible
● You can obtain high-quality backlinks for free if you connect with verified local websites
● Dedicated pages are an excellent way to promote your most valuable products
With the help of local SEO, you can save a lot of time you would spend on advertising
Companies spend not only a substantial amount of money on advertising but also a tremendous amount of time. Advertising campaigns can stretch for months, freezing your resources in the process.
Local SEO can improve your business and attract more customers in half the time you would use for an advertising campaign. Best of all, once it is set up, it pretty much takes care of itself. However, remember that local SEO plays a crucial part in your online business. Even though most work is needed at the start, you need to tweak it from time to time to keep up with the latest news in your area.
Local SEO can increase your conversion rate with the help of organic search
As mentioned in the beginning, now is the time to be smart and use the benefits of local SEO for small businesses. People are heavily focusing on stores in their neighborhood. The number of “near me”, “close” or similar location keywords is drastically going up. Local companies have more value, and it is easier to get a lot of organic traffic.
It is easy to find professional companies that will rapidly improve your local SEO
We covered a few of the free-of-charge benefits of local SEO for small businesses. Let’s see now what you can do if you decide to spend a little money.
First of all, you can apply your website to one of many active Web directories. Those are web listings that people use to find websites of value. Some are free, but some require a fee. If you combine this option with Google My Business and Google Maps, you can create a solid base for your company. This way, you can cover more ground and let people find you wherever they look.
Another option is to hire professionals who deal with local SEO and let them design the most effective strategy. That is the best way to promote your brand and improve overall rankings.
If you decide to spend money on building local SEO, remember to calculate your monthly conversion rate per the amount of money you paid. The team from AZ Citation Services argues that it is crucial to find the most efficient number of citations to not go over your budget.
Local SEO improves your Google ranking
If there is something that Google loves, it’s local businesses. If we look at the history of algorithm changes, we can see that it was built to eliminate affiliate companies. On the other hand, it places local businesses in a favorable position, recognizing information and quality.
As long as you focus on providing exemplary service and advertising correctly, Google will push your website rankings up.
Claim the market for yourself
Over 50% of strong companies rely on the company name to sell their products. They don’t invest in building local SEO, and that’s where your chance is. With a strong base, you can promote your business and advertise products to your locals, claiming the market for yourself. If you think about it, larger companies often have higher prices. Your average person will rather spend less money to get a good service at one of the local stores than to pay a small fortune at a large branded company.
With that in mind, one of the most significant benefits of local SEO for small businesses is that you are where your customers are. Stay close to them, listen to their requests, and they will help you grow your business.
Benefits of Local SEO for small businesses – explained!
No one knows for sure what the future will bring. Radical changes may happen, and for that reason, it is crucial to focus on your strengths as a company. These benefits of local SEO for small businesses clearly show what the customers want. Since there is no company without customers, it will be a smart idea to focus more on growing locally at the moment.