No matter what kind of business you run, there must be a website including web pages which are listing the products services you are trying to sell.This is where SEO enters the game. Search engine optimization helps you make your website easy for both users and search engines. Search engines don’t have the ability to evaluate the quality of content you are producing, search technology relies on the metrics of relevance by tracking what you do, comment and link to.
All in all, by simply writing a high-quality content you will not make your website visible and increase your brand awareness. You also need to share that content and talk about it. Due to the technological advancements and ever-increasing demand on the market, SEO keeps changing constantly. Search engines have refined their algorithms, things that worked in 2005, wouldn’t have much effect today or could even hurt your SEO.Today, there are number of tools that will improve your search traffic and help you hit the top search ranks.
Here, we’ve rounded up a few fast and easy-to-use SEO tools that you should invest in.
Moz is a search engine optimization platform that was established in 2004 and has been around longer than almost any provider. From helping you with keyword search and comprehensive reports to covering website rankings and internet-wide crawling, there are so many things this platform can do. Moz has an extensive knowledge base and it offers link management tools that can help you launch a top-notch SEO program.
Moz’s keyword tools help you pinpoint useful keywords for your site without a hassle, analyze inbound and outbound links, calculate their domains and makes it easier for customers to access the information. Also, Moz gives you the access to a number of tools that enable you to have insight into what kind of competition you are fighting against. It starts at $79 per month.
Active Collab is a simple and yet powerful digital agency project management software that will help your team leverage their workflow and take their communication to a whole new level. It’s a feature-rich software that allows your team to juggle multiple tasks, organize them into lists and filter them by people, due dates and labels. Also, It lets your team attach files, leave comments and stay notified at real time. One of the things that distinguishes it from the rest of the project management tools is the ability to involve clients into projects. With Active Collab, your clients can get a clear overview of your team’s progress, comment on tasks, receive feedback and finally invoice. Active Collab starts at $25 per month.
It’s important to know what your competition’s next move will be. With GoogleTrends, you can predict where your market is heading and keep your content current and updated. Google Trends is an invaluable tool for marketers to check and compare brand health and find information about products, events, and services that bring value to their audience. GoogleTrends offer a special feature called Google Correlate which lets businesses to find search patterns that correspond to real-world events. In short, GoogleTrends shows you what search terms people are using the most and which of them are the most popular. It comes with a free plan.
Ahrefs is the tool that helps you keep track of your competitor’s high ranking and offers you a solution how to outrank them. It gives you an insight into the real keywords your competitors are ranking, helps you determine how much traffic this brings to them and make the entire project planning a breeze. It enables you to research the content that will attract backlinks and discover where your competitors are getting their backlinks. What’s more, Ahrefs is a very strong tool when it comes to managing digital projects, ongoing search position monitoring and crawling. Finally, it allows you to configure email alerts to track backlinks and new keywords. Pricing starts at $99 per month.
Google Analytics entered the market in 2006 and has quickly become one of the most popular web analytics tools. It helps you measure your website’s performance and concentrate on real organic visitors. Not only does Google Analytics let you have a clear overview how many visitors have frequented your website, but it also helps you follow what pages they have viewed and determine the content that will attract more audience. Moreover, Google Analytics keeps you connected to other Google services and lets you use only a single logging.The best part is that it’s completely free.