It is simple to pick topics and write your own content, but they do get blindsided and do not prove that they are great. It is so because they are fuelled by our own opinion. We write which satiates our point of view.
But, from the digital marketing front, you need to publish what people want to read about. And how do we know that? Well, we know about it through effective keyword research.
Why keyword research is vital for content marketing?
It is the voice of those audiences you want to meet and do business with.
Each search query is like an open vote which expresses the need and wants to know about the content they want to read and are looking for.
The abundant searches suggest the content you need to publish which will be well received by your audience.
But the question is how to do keyword research? It is not easy and simple to identify the search terms for which the people are googling and trying to find answers. You need to find specific answers to create marketing content to answer the exact queries.
We here share 5 tips for Finding the Right Keywords for Your Content Marketing Strategy
1. Make a list of topics and then fill them with keywords
The process is to select the topics you want to rank for the terms you need and keep them in generic slots. Next step is to reduce them to 5-8 topics which will have an impact on your business. this will aid you to help come up with some specific keywords later in the process.
For regular bloggers, things are as simple as the topics they blog about most frequently. Or maybe they’re the topics that come up the most in sales conversations.
Need more help? Then check the buyer’s persona (you have created) and try to figure out what types of topics would your target audience search. This will help you to get the vital answer for what you’d want your business to get found for search queries.
The next thing to do is to identify some keywords.
You need to understand the keywords your searchers are using to find answers to their searches. For example, if you are a fast food joint owner, then your potential audience must be typing
• Fast Food Near Me
• How to Get Fast Food?
• Good Quality Fast Food
• Budgeted Fast Food
• Continental fast food
To get better keywords ideas, you can use smart ways to figure out the keywords which are used to getting your website analytics software like Google Analytics.
You need to optimize content for your audience and so with all these formalities you need to know about them. The marketers first have to understand that for whom they are optimizing the content.
2. The Google AdWords Keyword Planner make your keyword list useful
You will get quantitative data only if you narrow down your lists of keywords. There are plenty of tools for the same and the most popular one is the Google AdWords Keyword Planner.
Here you can find search volume and traffic estimates for keywords you need to consider for your website.
Even Google trends is pretty helpful to figure out the important drifts and searches which are made by the searchers. This will narrow down the list with more meaningful keywords which will generate better results.
3. Check your competitors
We, here do not want you to copy the keywords which your competitor is using. It is so because whatever is productive for them might not be that useful for you. You need to find your own set of keywords.
But, then why do we ask you to watch your competitors? It is a great way to help you give your list of keywords another level of assessment.
If your competitor is ranking for certain keywords that are same as on your list, it absolutely makes sense to work on improving your ranking for those to cut the competition. However, don’t make the mistake of ignoring the ones your competitors don’t seem to care about.
If you employ these keywords, it will generate a different and unique result for your website. These are new keywords and you need to work on them too.
4. You can use a mix of head terms and long-tail keywords in each segment
Both kinds of keywords are important, long tail and short tail keywords. Short keywords are short and tend to be more generic in nature. But the long tail keywords are longer sentencing with a combination of more than 4 to 5 words which actually have a sense.
5. Research for related search terms
This is a creative jig and you need to rake your brain to figure out more keywords people might be searching about a specific topic. You can refer to Google.com and check the related search terms that appear when you plug in a keyword.
Once done, you scroll down the page and check the suggestions from the google results for your original term. These are also a level of keywords which are very relevant for your consideration for keywords.
These are the 5 tips to figure out the right keywords for your content marketing strategy.
You must now have an idea of how the entire gamut of keywords works and how to improve yourself if you were not dong it right.
But there is something more you need to do.
There is the buzz that keywords are now fading their charm and they are not relevant anymore. This is not correct.
The fact is, organic traffic is still valuable and it comes from the perfect SEO practices.
In the Digital marketing every website’s rank will be good and will be reach in first page of search engine result page if follow the steps of Ranking By SEO.
And the right SEO functions with the right use of keywords. But you need to know about Google algorithm and their updates as well. Google frequently updates the Algorithms and the latest is not to over-stuff the content with keywords.
This can lead to getting your site penalized for it is now an offence. This appears as if you are trying to tweak the results which Google abhor completely.
Using keywords is not at all complicate unless you want to generate quick and fast results.
In fact, never try to get quick results as they can be successful in the first or initial attempts but later it can bring in dire consequences.
One more important thing to know is that you can use different keywords to mean the same.
For example, if you are using “Business Consultant” as a keyword in the content, then you can rephrase it as Business Advisor or Coach in the content and spread it evenly.
This not only saves your website for getting penalized but also brings in traffic from different searches as well.
You get the desired keywords for your content but you need to re- evaluate them frequently. This can be done every few months and this practice has its own benefits for your content.
This works once you gain authority in your SERPs and allows you to add more keywords to your existing list.
This enables to grow in new areas for you and to rope in new audiences as well.