The term SEO does encapsulate a lot of things that is needed to improve the ranking and position of the website during the results of various search engines. SEO helps the site to achieve maximum exposure in search engines and keep the users to be happy. Both on-page SEO and off-page SEO is important for a particular site. Many term on-page SEO as a more crucial thing, as it refers to the things that can be done on the website like title of the page, meta tags and descriptions etc.
Here is On Page optimization checklist that helps you to check whether the site is properly optimize or not, if not then why you should focus on website on-page SEO.
1. Title Tag:
A large number of pages rank the competitive keywords purposefully in front of their title tag. To give more boost to the page and attract the users, one should include the keyword in the beginning of their title tag. For example, you want to rank the keyword saying ‘best burgers in London’ and in the results you get two appealing headlines in front of you and one of them is to be selected.
Headline 1: Best Burgers in London: 9 Delicious Buns You Don’t want to Miss
Headline 2: How To Get The Best Burgers in London
The search engine like Google puts more weight on words found in the beginning of your title tag.
2. SEO Friendly URL’s:
A well-crafted URL is one of driving factors to have the amount of visitors that a website wants. Several studies are there that show and state that the sites with shorter URLs rank better in Google.
Google uses your URL or URL structure as a clue to help them figure out the topic of your page.
More easiness is there in the url, the more determined the search engine will be regarding the ranking of the page with the target keyword. Try to use short URLs that include your target keyword.
3. Good Multimedia Content:
Your page should be more than plain writing, by adding multimedia in the form of photos, screenshots and videos the user can find the page more appealing. Search engines often lay emphasis on the signals that show a high amount of user interaction.
Multimedia in any post also increases the perceived value of your content or post. So There should be one form of multimedia in your page to keep the visitors fully engaged.
4. Presence of Outbound Links in Page:
Internet is for all and everyone can benefit from it. Not every page link out to other domains or has the following who do so. With this, search engine often get the indication that the site is looking to hoard the Page rank for them only.
Make sure to include at least 2 outbound links to related authority sites like moz and search engine land.
5. Keywords Should be placed in the Beginning:
Google generally takes a close approach to placing of the keyword. More early it comes; the more important it is considered by Google. Keyword prominence is the new keyword density.
For example, you are working on an article which is about smartphones and it is there right at the last not on the first 100 words, then the post might not be able to state what it wants to. Try to use main keywords in first 100 words.
6. A H1 Tag Should Be in Target Keyword:
H1 tags can improve the search engine ranking; by wrapping targeted keywords in H1 can help the person to known what the post is about. Try to use keyword or synonym in H1 tag.
7. Page Loading Speed:
No one will go to a page which has a loading speed that is slow like a snail. Nearly half of the internet users expect that the site should be completely in about 2 seconds or less. Many search engines like Google have openly stated that page speed is one of the ranking signal used by them. If the page loads slowly, then you can use tools like WP Rocket or WP Smush It to give it the necessary speed.
8. Add Modifiers to Title Tag:
Modifiers help a website to compile the long word searches, to provide the users the exact and need results. By adding modifiers in your page, the page rank can be improved. By adding modifiers like “2016′′, “best”, “guide”, and “review” to help you rank for long tail versions of your target keyword.
9. Social Sharing Buttons:
If the people like the content present on the post, then the chances of sharing the article rises to double. With the use of simple prominent social sharing buttons, you can affect their decision to share the article. Try to position the button on the front as well as on the center of the post.
10. Make Long Content Posts:
With long content, you will be providing the users more of what you want and getting online visibility. Many studies have claimed that posts with longer content have ranked higher in search engine results. Try to make the content long to about 1500 words.
11. Reduce the Bounce rate:
Bounce rate is basically the percentage of single page sessions, where the user leaves the site without visiting to another page. Bounce rate is actually a page killer and it should be reduced as soon as possible. By adding internal links one can decrease it effectively.
10. LSI Keywords:
With the help of Latent Semantic Indexing keywords along the target keyword, you can win the confidence of search engines like Google and assure them the content has the quality needed. Just by adding 1-2 LSI keywords, you can increase the impact of the post.
For example, if you were writing about “weight loss tips”, then you’d probably mention words
like “nutrition”, “dieting”, “fat loss” etc.
“Nutrition”, “dieting”, and “fat loss” are LSI keywords.
12. Dwell Time:
Dwell time deals with the time duration for which the visitor stays on the page before reverting back. Short and not so good content might bounce the user back to the search results. The post should have long and interactive content to make the people to stay on the page for long. With attractive and interesting content in the beginning.
13. Internal Linking:
Sites are regularly updated with new content, but with new content one should take in consideration the old content to maintain the traffic. Internal linking is the means which serves as the link between the new and old, you should try to place 2-3 internal links to older article when a new one is published.
14. H2 and H3 Tags:
Just like H1 tags, they should be used in the post for the purpose of making the target keyword easier to read and making it distinctive. Try to include the main keywords in H2 or H3 tags.
15. Image Optimization:
By optimizing your image posted on the article with keyword-rich alternative text will help you to get enough traffic from the Google Image search results.
Additional Points to Remember:
Make Best of the Clicks:
Reaching to the desired page in a matter of seconds is need of the current time, by reducing the clicks to reach a page, you can encounter a lot of benefits.
Increase the Click Through Rate:
High number of clicks on the page sends a strong signal to the search engines that the page is a great fit for that particular keyword. But the less clicks send an exact opposite message. You can use several elements to maximize the number of clicks and make the page to be a click magnet.